iStarSign inEnglish 8 · Unit 4: Advertising · Cambridge Global English Stage 8
4.2 Three advertisements
10 questions · e.g. A symbol or design used by a company to advertise its products is a...
Questions
1. A symbol or design used by a company to advertise its products is a ____.
Check2. The ideas a company wants people to connect with its products are its brand ____.
Check3. The legal right to control the sales of a book or painting is ____.
Check4. A legal agreement allowing someone to do something is ____.
Check5. You can't copy a writer's work without getting ____.
Check6. ...because they own the ____.
Check7. The logo of a famous company that makes computers is ____.
Check8. A company needs to create a strong ____ so people recognise its products.
Check9. How is an old advert often different from a modern one?
- It has video.
- It looks old-fashioned and uses different values.
- It uses pop-ups.
- It is on social media.
10. What does a brand want people to feel about its products?
Check