English 8 · Unit 4: Advertising · Cambridge Global English Stage 8
4.5 The creation of a brand
11 questions · e.g. What percentage of people prefer to buy from a brand they already k...
Questions
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1. What percentage of people prefer to buy from a brand they already know?
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2. Why isn't a great product enough?
Check3. Deliberately showing qualities you want people to notice is to project an ____.
Check4. A brand that only rich people can afford is a ____ brand.
Check5. A brand known all over the world is a ____ brand.
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7. Other companies competing to sell their product are ____.
Check8. People who buy things to use are ____.
Check9. To see the difference between things is to ____.
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10. A jeans brand for teenagers might show people who are ____.
Check11. How can you guess a new word's meaning?
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